Affiliate guide
iGaming affiliate marketing: a beginner's guide
A plain-language introduction to promoting casinos and sportsbooks as an affiliate — how the deals work, how you get paid, and how to start with Moolzy.
iGaming affiliate marketing is a partnership model: you send players to an online casino or sportsbook, and the operator pays you commission on the revenue those players generate. Instead of buying traffic one click at a time, you build audiences — sites, streams, social channels, newsletters — and earn from them continuously.
It is one of the most common ways new affiliates enter the industry, because joining is free, it can build on channels you already own, and it pays on results rather than promises.
What is iGaming affiliate marketing?
The “iGaming” part covers online casino games, live dealer tables and sports betting. As an affiliate you join the operator's partner programme, receive tracking links and marketing materials, and place them in front of your audience. Every player who registers through your link is attributed to you.
Good affiliates earn through trust rather than volume alone. Players who follow a recommendation you genuinely stand behind stay longer, deposit more and generate more commission over their lifetime.
How it works, step by step
Join a programme
Sign up on the operator's affiliate portal. At Moolzy it takes a couple of minutes, and a manager follows up with a tailored proposal.
Get your tracking links
You receive unique links, banners and landing pages. Sub-IDs show you which placement sent which players.
Publish and promote
Create the content your audience already wants — honest reviews, guides, streams — and place your links where they read.
Get paid
Commission accrues in your dashboard and is paid out monthly by bank transfer, crypto or Skrill.
The main commission models
Most iGaming programmes, including Moolzy, build deals from the same building blocks. The right mix depends on your traffic and cash flow:
Revenue share
A percentage of the revenue your players generate, usually for their lifetime. Rewards patient, quality traffic.
CPA
A fixed fee for each qualified depositing player. Predictable income, well suited to paid media.
Hybrid
A smaller CPA paid upfront plus a reduced revenue share — cash flow today, lifetime income tomorrow.
Sub-affiliate (master) deals
You recruit other affiliates and earn a share of the commission they generate. Moolzy supports master affiliates with a dedicated senior manager.
How to get started
Pick traffic you already own
Starting from a channel you understand — a stream, a community, a niche site — beats chasing every tactic at once.
Be honest about the product
Review what you promote. Transparent content converts better and keeps you within the advertising rules.
Learn the numbers
Track clicks, registrations, deposits and net gaming revenue per placement, so you know what to scale.
Negotiate your deal
Commission terms are flexible, not fixed. As your traffic grows, revisit your rate with your manager.
Stay compliant
Affiliate marketing in iGaming is regulated. Only promote brands whose online gambling is legal in your market, always display 18+ notices where required, and never promise winnings or imply gambling solves financial problems.
Moolzy takes this seriously: partners who promote responsibly stay, and accounts that break the rules are closed. Read the affiliate terms before you start.
Common questions
How much can iGaming affiliates earn?
There is no fixed answer. Commission depends on your traffic, the deal you agree and how well the brand retains players. Revenue share keeps paying for a player's lifetime, so consistency matters more than size.
Do I need a website to start?
No. Affiliates use streams, social accounts, Telegram channels and newsletters. Any channel where you can place tracked links honestly can work.
Is it free to join Moolzy Affiliates?
Yes. Creating an account is free and there is no exclusivity — you can promote other brands alongside Moolzy.
Ready to try it?
Create a free account on the Moolzy affiliates portal and your manager will come back with a deal built around your traffic.
18+ only. By signing up you accept the affiliate terms.